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! Google Adwords (PPC) & SEO !

Google Adwords (PPC) & SEO

Pay-per-click (PPC) marketing is actually advertising over the internet where in advertisers pay the publisher when their ad is clicked by the audience. It is also known as cost per click marketing. Basically, in PPC marketing your ads are shown on other websites and if the user clicks on it the advertiser has to pay fixed rate for each click.


SEO (On Page Optimisation)

1. What is On-Page Optimization?
2. Keyword Research.
3. Keywords Research and Analysis
4. Types of Keywords
5. Keyword Research Methodology
6. Keywords Analysis Tools
7. Competition Analysis
8. Preparing a Keyword List for Project
9. How to Select a Domain Name?
10. Page Naming {URL Structuring} and Folder
11. Image Naming, Image Title and ALT Tags
12. What are Meta Tags
13. Description / Keywords
14. Country Robots
15. Keywords Author
16. Redirection Tags
17. Headings Tags {H1 to H6}
18. What is Content Writing?

SEO (OFF Page Optimisation)

1. Introduction to Offsite Optimization
2. Submission to search engines
3. Linking Building Methodology
4. Types of Linking Methods
5. Free Links / Paid Links
6. Directory Submissions for SEO
7. Social Bookmarking
8. Local Business Listing (Local SEO)
9. Classifieds Posting
10. Forum Signatures and Commenting
11. Using Blogs for SEO
12. Blog Commenting
13. Press Release Submission
14. Article Submissions
15. Video Submissions
16. RSS Feeds Submissions
17. Tracking the Links and Page Rank
18. Reports and Management
19. Website Position Analysis
20. Google WebMasters Tools